creative direction & visual storytelling
Because the world doesn’t need more safe visuals.
Friendly Bastard Studio is a multidisciplinary creative studio based in the Netherlands specialising in creative direction, art direction, photography, video production, and brand design.
The studio works with local and international brands, businesses, and artists to develop visual concepts and translate them into campaigns, visual identities, and branded content.
Concept & direction
Understanding the brand and defining the creative idea.
Visual development
Developing the visual language, references, and production approach.
Production
Photography, video, or design work that brings the concept to life.
Delivery
Final visuals prepared for campaigns, platforms, and brand use.
featured work.
A photo and video series created for International Women’s Day, reclaiming the word c*nty as a statement of power, attitude, and protest.
The Netherlands | 2026
feminism is c*nty.
Branded promo video, social content & webdesign for London café and plant shop Ivy & the Wolf.
London | 2026
ivy & the wolf.
Magazine covershoot and editorial for TFB Magazine, diving into the life and work of sex positive hairdresser mila vanillaa.
Amsterdam/Atlanta | 2025
tfb magazine.
If you’re working on a project and looking for a creative partner, feel free to get in touch.